Chocolate is one of the most enjoyable topics imaginable. Since the 1970s, there have been guided tours through the production of exquisite confectionery of all kinds. The first Viennese Chocolate Museum opened its doors for the first time in 2001 directly at the company’s location. At the beginning, the museum consisted of only one room, in which company founder Walter Heindl Senior personally told sweet chocolate stories and informed the visitors about the high art of confectionery production. Since then, visitors can gain insights into the production of more than 180 different chocolates and confectionery specialties. 

As the company Heindl grew more and more and the enthusiasm of the visitors was always great or still is, the museum has been expanded and is still obsolete. In 2009 it got a new coat of paint and became the more modern “SchokoMuseum” with traditional values. In the in-house confectionery manufactory love for the cause and many years of experience with science and technology are combined to the high art of chocolate production. High-quality raw materials are a prerequisite for the emergence of many sweet delicacies. This starts with the selection of Heindl suppliers. The issue of environmental protection is a priority for the Heindl family, and thus the environmental compatibility of production, packaging and transport comes first. The family-owned company, which is already in its third generation, is particularly proud of Vienna’s largest private solar energy plant, which is located directly on the roof of the production. In the house itself, all raw materials are tested several times and examined for their quality and purity. Because only from the best raw materials and with great attention to detail, the confectioners can produce those delicacies that are appreciated far beyond national borders.

Company founder Walter Heindl Senior


Heindl Family

Committed guides and receptionists make a significant contribution to the success of what is probably the sweetest museum in Vienna and look forward to getting to know people from all over the world, whether they are young or old, at guided tours and workshops and to tell exciting stories about chocolate.